The Pura Vida Story
Celebrate the ancient art of slow fashion with our natural garments and accessories. Made with French Linen and crocheted with Pichunku Fibres from the blessed land of the Peruvian Andes in Cuzco, our garments will feel sensuously beautiful on you.
We respect people and our environment.
Pura Vida Fashion advocates handcrafting high quality long-lasting garments while ensuring our processes and resources involve fair treatment of people, animals and the environment.
Crafted from recycled and sustainably grown fibers.
We use recycled and sustainably grown fibres. Our materials are ethically sourced from Peru and France - Pichinku 100% Peruvian baby alpaca yarn, Peruvian organic cotton and French De Rerum Natura Pure organic linen yarn.